Solution Overview / Benefits
Marketing with Salesforce.com
Manage multichannel campaigns and provide up-to-date messaging to sales. Lead hand-off automation, opportunity management and real-time analytics and reporting all enhance your marketing strategy.
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Why this Solution
Execute Multichannel Programs: Execute search marketing, email marketing, or direct mail campaigns. Create pages on your Web site to capture new prospects in Salesforce, and automatically track campaign metrics such as clicks, responses, leads, deals, and revenue.
Measure Your Revenue Impact: Generate, manage, and report on leads and sales within a closed-loop system that integrates sales and marketing. Report on campaign results with sophisticated real-time analytics. With packaged and customizable reports, charts, and graphs, users have a real-time view of the business.
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Solution Ingredients
- Search and Email Marketing Management
- Collateral and Brand Management
- Lead Management with Workflow Automation
- Customization, Integration and Analytics
- 30-Day Trial of SalesForce.com
- Higher Editions can include features such as Campaign Management, List Management and more
Ratings and Reviews
"I know my success is important to Salesforce.com. That was true when we had 15 licenses, and it’s true now that we have more than 200."
—Marc Prosser, CMO, Forex Capital Markets
"Every month we launch several marketing campaigns across numerous vertical markets globally. We track their progress and justify the ones that pay off, and marketing adjusts its focus accordingly."
—Dan Chiazza, Director, Global Sales Operations, Harris Interactive
"Market leader Salesforce.com offers the strongest overall functionality in the field."
—Forrester Research
"Before Salesforce our sales team was not integrated. Customer information was fragmented, and we couldn’t use any of the field data for forecasting—now it’s in one tool. Bottom line, with Salesforce we were able to grow more than 20% in the last three years."
—Jim Malloy, VP Sales, Miyachi Unitech
"Salesforce empowers us to identify the campaigns that deliver good leads and those that don’t."
—CTO & SVP, Globix Corporation
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